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March 22, 2010Journal of Product Innovation ManagementOpen Access

Market Orientation and R&D Effectiveness in High-Technology Firms: An Empirical Investigation in the Biotechnology Industry

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Authors

LLLuigi M. De LucaCardiff UniversityGVGianmario VeronaBocconi UniversitySVSalvio Vicari

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Luca et al. (2010) studied this question.

synapsesocial.com/papers/6a8191ac916951def24cd34chttps://doi.org/10.1111/j.1540-5885.2010.00718.x
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