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August 1, 1998Management Decision

Customer orientation and performance: a study of SMEs

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Authors

KAKwaku Appiah‐AduCentral UniversitySSSatyendra SinghBhartiya Skill Development University

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Appiah‐Adu et al. (1998) studied this question.

synapsesocial.com/papers/6a0fffe164e8141cd25ff365https://doi.org/10.1108/00251749810223592
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