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July 1, 1990Psychological ScienceOpen Access

Rational versus Plausible Accounting Equivalences in Preference Judgments

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RLR. Duncan LuceRutgers, The State University of New Jersey

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R. Duncan Luce (1990) studied this question.

synapsesocial.com/papers/6a81bf0c52af26425e4d5affhttps://doi.org/10.1111/j.1467-9280.1990.tb00205.x
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