Are riding club members willing to pay or work for overall quality improvement?

This study examines the willingness-to-pay (WTP) and the willingness-to-work (WTW) of German riding club members for overall quality improvement. This study employed an online questionnaire to gain insights from German non-profit riding club members. To the author's knowledge, this study is the first to include the concept of WTW (in terms of mandatory working hours, MWH) in the amateur sports context. The results show that, on average, the participants would be willing to pay €117.39 and would be willing to work 30.39 hours per year if overall quality were improved. Extrapolation leads to the result that all German riding club members together would be willing to pay €55,487,320 and would be willing to work 16,204,384 hours. Compared with the current aggregated membership fees and MWH, the potential surplus is €12,882,408 and 10,059,280 working hours. This study also determines and discusses factors that significantly influence the WTP and WTW.