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An audio-visual recording is examined in detail to show how humour can be made available as an economic good and. at the same time, employed as a means of social control. It is argued that, in unstructured settings, vendors face special interactional problems in accomplishing economic exchange and that the special features of humour as a form of discourse and social action can be used to deal with these problems.
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Mulkay et al. (1994) studied this question.
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