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Taking CH2CH2 for a spin: Enrichment of the nuclear spin isomers of ethylene was achieved by a catalytic reaction of acetylene with parahydrogen (see scheme). The spin isomers were used for NMR signal enhancement, both with and without subjecting them to a chemical reaction. The interconversion times of the nuclear spin isomers were evaluated at ambient pressure, thus revealing extremely long-lived spin states with lifetimes of (1000±400) s.
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Живонитко et al. (2013) studied this question.
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