Managing supply chains amidst geopolitical instability

The stable functioning of global logistics supply chains is a necessary condition for meeting consumer needs, developing production and growing the economy as a whole around the world. The current situation with global economic uncertainty is seriously testing the sustainability of international supply chains, revealing their vulnerabilities and the need for diversification. The study aims to analyse the transformation of global supply chains in the context of geopolitical changes to substantiate adequate directions and tools for managing and optimising logistics processes to achieve a competitive advantage in a dynamic business environment caused by geopolitical uncertainty using modern supply chain management platforms. The study is based on theoretical and statistical data and comparative analysis to identify the impact of global geopolitical changes on supply chain management. The publication explores the world economy’s challenges due to changes in global trade relations caused by factors, including the pandemic and military conflicts. It is proved that the dynamics of international associations and the growth of protectionist policies are the driving forces that lead to the destabilisation of global supply chains and the intensification of trade contradictions. The study identifies ways to optimise global supply chains, considering integrating digital technology tools into supply chains, which can provide more accurate tracking of goods, increase transparency of operations and reduce the risks of counterfeiting and fraud.