Children's media/visual literacy has gained increasing importance in the field of education. Media educators (Considine & Haley, 1999; Couch, 1995; Kellner, 1988) advocate the needfor children to acquire medial visual literacyto survive in the world of global consumerism, especially the influence of media advertising. In contemporary life, it not surprising that the issues people talk about, the things they use, or the lifestyles they choose, are greatly influenced by what they see on television, the Internet, commercial billboards, and newspapers and magazines.
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Sheng Kuan Chung (2005) studied this question.