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January 1, 1997Journal of Personal Selling and Sales Management128 citationsOpen Access

Broadening the Scope of Relationship Selling

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MJMarvin A. Jolson

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Marvin A. Jolson (1997) studied this question.

synapsesocial.com/papers/6a82b1ab05d1904480d10e7fhttps://doi.org/10.1080/08853134.1997.10754112
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