A Re‐Appraisal of Creativity Techniques in Industrial Training

Training departments have tended to include in their general management courses some slot for problem‐solving techniques, or else to offer some such topic as “Creative Problem‐solving”. These courses tend to operate by discovery learning on real or model problems using techniques such as brainstorming or lateral thinking. In this article we argue that trainers involved in such courses should consider designing in more opportunities for personalised learning. This, in turn, will be linked via the real needs of the participants to significantly more creative behaviour in the long term.