Innovation by Collaboration between Startups and SMEs in Switzerland

Even though Albert Einstein was best known for his work in physics, many of his principles and practice of teaching are transferable to business. When he said that, “we cannot solve our problems with the same thinking we used when we created them”, he was basically describing the ability to solve problems by “thinking outside the box”, which is a competence that sets many startups apart from larger companies. Indeed, startups are seen as a potentially rich source of novel ideas by other companies seeking to bring innovations to market.