Recent themes in social media research: a systematic review

Social media is emerging as an essential media for communication both at the personal and organisational level. The present paper applies a systematic literature review methodology for identification of relevant articles in the area of social media and generational cohorts. The objective is to undertake a thematic review, recognise issues related to social media to identify research gaps and thus draft an agenda for future studies. The main concentration of research has been related to utilities and functions of social media, personal, workplace, and social aspects, and usage pattern of social media by generational cohorts. It establishes that social media is recognised not only because of its advantages but also certain negative aspects which have an effect on both physical and mental well-being of individuals. Thus, the main area of concern is to formulate as well as implement appropriate policies and programs for its effectiveness. Suggestions are based on reviewed articles for future studies.