Leadership Role of School Principles to Motivate Teachers Promotion at Public Junior High School 4 Kudus in 2021

The leadership process of a school leader is related to the leadership role he or she assumes. Leadership roles for effective school leadership include democratic, serious and open leadership. This study aims to analyze the problems of 1) the principal's leadership in motivating teachers to promotion at Public Junior High School No. 4 Kudus, 2) the principal's strategy in motivating teachers for promotion, 3) Principal communication relationship patterns in motivating teachers for promotion, 4) Supervision of principals in motivating teachers for promotion. The research method used is qualitative research, with data collection techniques carried out by observation, interviews, and document studies. The research subjects were the principal and teachers of Public Junior High School No. 4 Kudus. The data that has been obtained is then carried out by data reduction, data presentation, and data verification. As for testing the validity of the data, validity tests were carried out including credibility (internal validity), transferability (external validity), dependability (reliability), and confirmability (objectivity). The results showed that the principal encouraged teachers to make scientific works, in the form of scientific articles, Classroom Action Research, scientific papers, and books with ISBN certificates. The motivation of the principal is carried out in harmony. The principal gives a challenge to the teacher to make scientific work. The challenge from the principal was responded to positively by the teacher by making scientific work a requirement for a promotion. It is proven that there are 16 teachers from 34 teachers with the status of Civil Servants who have succeeded in advancing to a higher rank/class and 35 teachers from 49 teachers who have succeeded in writing scientific papers. It can be concluded that the principal's leadership in motivating teachers to develop themselves, namely making scientific work for promotion has been successfully implemented. This success shows that the strategies and policies implemented by the principal can be accepted and properly implemented, which means that the democratic leadership of the principal has actually been successful in raising the professional level of teachers, especially in the promotion of higher levels.