Looking Beyond Traditional Volunteer Management: A Case Study of an Alternative Approach to Volunteer Engagement in Parks and Recreation

In an era of declining volunteerism it is critical to examine alternative approaches to volunteer management that may better promote engagement and address common barriers to volunteering. Using a “best practices” Canadian case study approach, this research describes an alternative approach to volunteer engagement that emphasizes lifestyle integration, organizational informality and flexibility, and volunteer–agency collaboration. We suggest that traditional volunteer management structures may actually be hindering engagement and call instead for a more vocation-based, networked, and collaborative approach which affords greater autonomy to the volunteer and sees power being shared between agencies and volunteers.