The aim of this study is to determine how school administrators conceptualize and perceive the concept of educational administration through metaphors. In the study, phenomenological design, one of the qualitative research methods, was used, and purposeful sampling technique was used to determine the study group. A total of 152 school administrators working in Bingol state schools in the 2020-2021 academic year were included in the research. The metaphor sentence was sent online to the education administrators. The "content analysis" technique was used to analyse the data. 116 different metaphors produced in the study were collected under 13 categories. According to the results of the research, by the education administrators; most metaphors were produced in the category of "ensure coordination". The categories ranged from top to bottom according to frequency values: ensure coordination, requiring expertise, guiding, and directing the future, to work and practice, to provide efficiency, to be planned and organized, to be a decision maker, to require innovation, to provide control requires
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DEMİRBİLEK et al. (2021) studied this question.
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