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The focal point of this article revolves around delving into the strategic planning, management practices, and decision-making activities of business luminaries (such as Bill Gates, Andrew Grove, Steve Jobs) who were the pioneering stars of the contemporary technology realm. Drawing from an in-depth analysis of their three-decade experiences steering companies with a cumulative value of 1.5 trillion dollars—namely, Microsoft, Intel, and Apple—we have distilled five foundational principles that were consistently present in their strategic planning approaches. These principles not only empowered them to surpass competitors but also served as a guide for their unparalleled success. A shared attribute among these individuals was their adeptness at recognizing their weaknesses and orchestrating actions to counterbalance those shortcomings. They demonstrated a proclivity for enlisting executives who possessed traits, habits, and competencies they themselves lacked. Yet, despite their astute awareness of their own strengths and limitations, B. Gates, E. Grove, and S. Jobs exhibited some degree of error in crafting the management blueprint for their companies' future—tasks that eventually landed on someone else's shoulders.
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Voronkova et al. (2022) studied this question.
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