Cultural Tailoring of Electronic Behavior Change Interventions for African Americans

The purpose of this study was to seek the views of African Americans about the unique factors on which to culturally tailor when designing electronic behavior change interventions. Ethnic-specific focus groups were held to obtain and compare responses of African Americans and non-Hispanic Caucasians enrolled in a cardiovascular disease prevention behavior change program (N = 21). Results of a thematic analysis indicated considerable heterogeneity in desired tailoring factors among both African Americans and Caucasians.