The aim of this study is to recognise factors affecting excellent service provision when a service is arising simultaneously during coproduction and afterwards to discuss the implications for service design. The study tries to provide a comprehensive explanation of specificity of achieving service excellence during coproduction. The factors influencing coproduced service quality are determined drawing on an in-depth field investigation. The study suggests that existing service design tools are not sufficient for preparing the service company to deliver excellent coproduced services. Service design should consider the preparation of the service environment for the effective determination of service requirements during each individual service process. Moreover, particular attention must be paid to knowledge assets preparation and effective two-way communication as crucial factors of excellent coproduced services. DOI: http://dx.doi.org/10.5755/j01.ss.86.4.7880
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Wiesław Urban (2015) studied this question.