Business efficiency: current problems of methodology and practice of assessment

The article highlights the problem of domestic business efficiency in the context of modern challenges faced by domestic enterprises. It provides statistics on the profitability of sales, assets, and organizations, as well as analytical data on the profitability of equity capital of public companies, which have shown negative trends. The decline in profitability in the current challenging economic environment requires changes in the procedures for identifying key business performance indicators, measuring them, and using them for planning and control, which requires an appropriate methodological framework. The presence of numerous performance assessment objects in organizations requires their certain systematization and, at the same time, integration into a single key performance indicator. The author systematized and substantiated a set of performance indicators by business activities – operational, investment, and financial, and showed their interconnections. It is shown that there is a need to expand the existing practice of assessing business performance mainly based on operational indicators – profitability of sales and assets of the organization. The proposed assessment of the effectiveness of investment activities based on the profitability of capital requires a comparison of the operational result from business investments with the amount of investment. The proposed indicator of the price of capital is specific and poorly developed in modern financial management practice. Its measurement is based on the use of value assessments rather than conventional accounting methods, which requires the expansion of analysts’ competencies in organizations. The article demonstrates that the indicator of business value can serve as an integral measure of efficiency, and its factorial model includes private indicators of efficiency by type of activity. The article presents a proposal for the development and implementation of an analytical regulation for measuring the effectiveness of an organization, which can serve as a methodological basis for managing effectiveness and generating relevant information data for publication in open sources.