Risk Perception Mapping: Using Ethnography to Define the Locally Affected Population for a Low‐Level Radioactive Waste Storage Facility in Michigan

The concept of a “risk perception shadow” (RPS) has been suggested to describe the geocultural area in which a locally affected population perceives itself to be at risk from a proposed project. Generally such projects involve potentially dangerous substances or activities. The initial conceptualization of an RPS was developed during the social assessment of a proposed Superconducting Super Collider (SSC) in Michigan. This article describes an effort at mapping and analyzing an RPS produced by a proposal to site a low‐level radioactive waste (LLRW) storage facility in Michigan. A unique sampling technique was used to define the boundary of the generally concentric RPS. Risk perception mapping (RPM) is suggested as a rapid and efficient method for defining locally affected populations for social impact studies.