The Benefits of Early Diverse and Late Shared Task Cognition

To perform well over time, teams must balance competing needs—the need to make quality decisions and the need to coordinate action. However, these elements are paradoxically related because the processes that improve one can inhibit the other. The present article examines the role of task accomplishment phases as moderating the value of cognitive structure on teams’ performance trajectory and end-state performance. Using student teams engaged in a business simulation, we find that heterogeneous task cognition is beneficial in the strategizing phase, but that this effect reverses during the implementation–adjustment phase when homogeneous task cognition becomes more useful. In addition, we examine action processes as a substitute for homogeneous task cognition during implementation–adjustment and propose that teams can overcome suboptimal cognitive configurations. We discuss the implications of our research in terms of what is important for team performance.