Toward a Theory of Strategic Change: A Multi-Lens Perspective and Integrative Framework

We provide a comprehensive review of the strategic change literature from the perspective of three theoretical lenses: the rational, learning, and cognitive lenses. We identify empirical patterns and discuss the theoretical and methodological contributions and limitations of each lens. We address the key methodological issues that hamper integration of these lenses and develop an integrative framework that builds on their theoretical synergies. We note this framework's contributions and present two research questions that provide an agenda for future research.