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The introduction of artificial intelligence (AI) has altered the digital landscape of consumer engagement, with chatbots emerging as key tools for improving customer experiences.This paper explores the transformative influence of chatbots in rethinking consumer engagement at different points of the customer journey.It investigates how AI-powered chatbots affect consumer behavior, improve communication efficiency, and develop personalized interactions.The study, which draws on both primary and secondary data sources, gives insights into chatbot effectiveness and its implications for customer relationship management.The findings imply that chatbots play a vital role in establishing customer loyalty and satisfaction, in addition to optimizing operational efficiency.
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Dr Mukesh Kumar Sharma (2025) studied this question.