Satisfaction and Subjective Well-Being of Health Tourists: The Case of Japanese and Korean Tourists

The purpose of this research is to examine the differences of perception between health tour seekers and non-seekers of subjective well-being (SWE). Relative data were collected from 158 Korean package tourists who traveled to Sapporo, Japan, and from 111 Japanese package tourists who traveled to Busan, Korea. The results indicated that health tourism seekers perceived the level of contribution of the health tour to SWE to be more positive than non-seekers. It also revealed that the satisfaction levels of the tourism activities had a partially significant impact on the SWE of participants and non-participants.