Purpose Aims to compare performance measurement of a continuous process manufacturing operation under two accounting systems – a traditional cost accounting system and the theory of constraints (TOC) system. Design/methodology/approach Using a computer‐based simulation methodology to capture operational performance, it is found that the TOC‐based accounting system presents a more realistic state of performance scenario. Findings Findings from this research indicate that businesses using a TOC‐based system can improve their performance more accurately, and hence gain a sustainable competitive position in the future. Research limitations/implications This research is limited to continuous process manufacturing operations. Originality/value The research makes a significant contribution to the knowledge of performance measurement.
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Mehra et al. (2005) studied this question.
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