A New Stigmatized Identity? Comparisons of a “Food Addict” Label With Other Stigmatized Health Conditions

This research assessed public perceptions of a “food addict” label in comparison to stigmatized conditions including obesity, addiction, and disability. Study 1 found this label was perceived similarly to obesity, but more favorably than other addictions, and had an exacerbating effect on weight stigma. Study 2 experimentally replicated the latter effect but demonstrated no weight-related effects for the food addict label. This evidence suggests that food addiction may be less vulnerable to public stigma than other addictions but may increase the stigma associated with obesity. Food addiction as a stigmatized identity is discussed.