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August 19, 2026Journal of Heritage ManagementOpen Access

Estimating Economic Value of Heritage Site Using Travel Cost Method: A Case Study of Tawang Monastery in Arunachal Pradesh, India

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Authors

PCPAN CHOWLIKAMAmitava MitraALAshi Lama

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Overview

Field survey study reveals an annual recreational use value of ₹1,446.35 lakhs for heritage tourism, highlighting potential user fees for sustainable site preservation.

Key Points

  • To quantify the economic use value of Tawang Monastery to inform policy and resource allocation for heritage site preservation.
  • Conducted a primary field survey of 400 visitors between November 2022 and March 2023 in Arunachal Pradesh, India.
  • Applied the zonal travel cost method and ordinary least squares regression to construct the demand function and compute zonal consumer surplus.
  • Estimated the total annual recreational use value of Tawang Monastery at ₹1,446.35 lakhs through aggregated zonal surpluses.
  • Demonstrated that visitor numbers remain low and manageable despite steady growth, supporting the implementation of visitor fees to fund ongoing restoration.

Cite This Study

CHOWLIK et al. (2026) studied this question.

synapsesocial.com/papers/6a85632803308d306e2d61c8https://doi.org/10.1177/24559296261474242
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Rituals, Objects, and Monastic Life: The Living Archaeology of Tawang Monastery2026
  2. 2Integrating Contingent Valuation and Zonal Travel Cost Methods to Estimate the Total Economic Value of Cultural Heritage: Evidence from Duong Lam Ancient Village, Vietnam2026
  3. 3The Valuation of Recreational Value of Mount Arayat National Park Using Travel Cost Method2025 · 1 citations
  4. 4Economic and preference mapping for sustainable heritage tourism: A contingent valuation method and Tree Viewers Approach2026
  5. 5Valuing the Invisible: Estimating the Preservation Value of Dibru Saikhowa National Park, Assam2026