Qualitative analysis identifies key operational barriers in sports entrepreneurship, highlighting the role of digital transformation and capital introduction.
The emergence of sports entrepreneurship indicates an innovation taking a different turn with a solution-driven approach. Entrepreneurship is the process of creating innovation, which involves the manufacturing of sporting goods and equipment, and the creation of sporting services such as games, opportunities, and events related to sport. Despite the relevance of entrepreneurship, it remains a dwindling problem bedevilling sport development. Hence, this paper unravels the challenges of innovative sports entrepreneurship in contemporary society through an innovation-driven strategy. It identified capital introduction in sport entrepreneurship as helping improve sponsors' involvement. This paper also identified challenges that affect effective innovation in sports entrepreneurship, including political barriers, lack of knowledge and experience, strategic barriers, organisational and cultural resistance, resource constraints, complex adoption, and ethical issues. Innovative strategies to improve sports entrepreneurship were strategic leadership and management, digital transformation and mobile engagement. It was concluded that innovative strategies are required in sports entrepreneurship. It was recommended, amongst others, that sports administration and management should introduce digitalisation in the sports business.
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C. Okala (2026) studied this question.
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