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Assess the effectiveness of a web-based communications strategy to scale up early HIV testing, counselling, and linkage to treatment among men who have sex with men.

April 1, 2015Journal of Virus EradicationOpen Access

Innovative strategies using communications technologies to engage gay men and other men who have sex with men into early HIV testing and treatment in Thailand

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Assess the effectiveness of a web-based communications strategy to scale up early HIV testing, counselling, and linkage to treatment among men who have sex with men.
Launched the 'Adam's Love' platform in Thailand in 2011, integrating a dedicated website, social media, online counselling message boards, and clinic appointment booking.
Implemented targeted marketing campaigns and a club membership programme providing non-financial incentives for HIV testing in partnership with gay-friendly clinics.
Achieved 1.69 million unique website viewers, over 8 million page views, and provided online counselling to an estimated 11,120 men who have sex with men between 2011 and 2015.
Facilitated 8,288 referrals for HIV testing and counselling, 1,223 referrals for sexually transmitted infection testing, and treatment advice for 1,112 individuals living with HIV.
Enrolled 1,181 online-recruited individuals into the club membership programme, identifying an HIV positivity rate of 15.5%.

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Implication

Program evaluation demonstrates high engagement and referral rates for HIV testing among men who have sex with men, highlighting the value of online-to-offline healthcare recruitment.

Cite This Study

Anand et al. (2015) studied this question.

synapsesocial.com/papers/6a85acae6e0f1d231d203eb9 https://doi.org/10.1016/s2055-6640(20)30483-0

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Implication

Program evaluation demonstrates high engagement and referral rates for HIV testing among men who have sex with men, highlighting the value of online-to-offline healthcare recruitment.

Innovative strategies using communications technologies to engage gay men and other men who have sex with men into early HIV testing and treatment in Thailand

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Discussion

Implication

Cite This Study

Innovative strategies using communications technologies to engage gay men and other men who have sex with men into early HIV testing and treatment in Thailand

Key Points

Discussion

Implication

Cite This Study

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