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July 1, 1955Journal of Marketing

A Treatment of Distributed Lags in the Theory of Advertising Expenditure

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RJRoy W. Jastram

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Roy W. Jastram (1955) studied this question.

synapsesocial.com/papers/6a867d03ea07788d26cc6ca5https://doi.org/10.1177/002224295502000105
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