Power in Conflict for Public Relations

The use of conflict resolution and mixed motives can empower public relations managers to become part of the decision-making group of an organization. The conclusions of this study were, first, that public relations will become a part of the dominant coalition if it has experience in the new model of symmetry to include tactics of conflict resolution. Second, top management directly affects the practice of public relations to operate according to its own agenda—in a two-way, mixed motive manner.