Working with Generation‐D: adopting and adapting to cultural learning and change

Purpose The paper aims to discuss the expectations and needs of Generation Y students for higher education specifically targeting issues relating to libraries and library management. Design/methodology/approach The paper provides a brief overview of Generation Y personality traits and characteristics. This is followed by a discussion of organizational culture, explaining how to effectively adapt to meet the expectations of the Generation Y students. Two academic libraries' programs designed to meet the needs of the new learners are discussed. Findings The paper recognizes the need to address the challenges of the new learners from all levels of library management and provides strategies and programs to enable positive change within the library culture. Originality/value The paper highlights generational differences of current higher educational students and library staff and provides practical solutions to enable positive change within library organizational culture.