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August 1, 1966Journal of Marketing Research

Measuring the Cumulative Net Coverage of Any Combination of Media

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Authors

PHPierre HofmansFresenius Kabi (Czechia)

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Cite This Study

Pierre Hofmans (1966) studied this question.

synapsesocial.com/papers/6a86be8f36c36f97809eb313 https://doi.org/10.1177/002224376600300307

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