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This paper looks at discourses related to animal farming in a popular South African farming magazine. The paper analyzes four ar ticles using a form of Critical Discourse Analysis (CDA). Despite varying widely in content and style, all articles draw from the discourses of production and science; two also show a minor discourse of achievement. With further work, it is possible to discern a fourth, deeply embedded discourse: that of enslavement. This also was present in all the articles. These discourses objectify nonhuman animals and support a world-view of teleological anthropocentrism that fits well with present capitalist practices.
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Les Mitchell (2006) studied this question.
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