Fashion Trends and Its Impact on Society: A Case Study on Apparel Trends of Indian Society

India is a multidimensional country comprising 1.27 billion population spread ove r various regions having diffe rent tradition and rituals though the basic culture re mains the same.Due to this lot of special costumes and appare l are be ing obse rved which has a long history.It is our commitment to take these renowned Indian traditional costumes, having long cultural continuity, globally.Every trend has its roots somewhe re in history and trends are really what fashion world go round.Innovations & Renovations is a big wave that is currently in vogue.It can be anything, right from the Retro style 'Bell Bottoms', Bobby prints, smart textiles, Sadhana cut, Size zero and body modulation such as tattooing, pie rcing or surgeries.We all know "It is costume which establishes the individual's identity in society" and there fore kee ping my scope of study limited to the appare l trends and its impact which has inspirations from our history which goes back to 4000-5000 BC.Right from Indus valley civilization followed by Maurya, Sunga, Satvahan, Kushan, Gupta, Mughal& British these periods showed the identifying fashion trends.Even afte r the strong Impact of the Britishers, we Indians have ke pt our tradition pe rpetual and carried forward, but the ongoing and upcoming western trends are engulfing our Indian society at large.Thus, our inner Indian culture is getting blurred and we should now be worried as it would be on the verge of extinction with time.But as we know, our Indian culture souls will always stay evergreen.It can ne ve r die.Our offspring's will only see the left over India's culture in museums.We need to promote our cultural he ritage so that this superficial layers of othe r cultures vanishes and bring out our Indian culture and trends on to world platform to kee p this country's treasure alive i.e. culture