During the 1960s, disparate discourses of consumerism intersected with concerns regarding race and civil rights in the realm of broadcast law and regulation. This reexamination of the social and legal struggles surrounding WLBT‐TV in Jackson, Mississippi (1964–69), shows how conflicting consumerisms were mediated by legal institutions in an attempt to address social tensions, and reveals how the dominant discourses of liberal consumerism often displaced issues of race.
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Steven Classen (1994) studied this question.
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