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The recognition of the Korean cosmetic industry has skyrocketed in recent years. You may have come across a video about the benefits of a 10-step skincare routine while scrolling through social media, or spotted a rack of sheet masks on sale as you pass by a cosmetics store. These phenomena originated from South Korea, a nation that has undergone rapid post-war industrialization and as a result, is now hailed as one of the most technologically advanced countries in the world. However, although Korea's advanced technology extends into the realm of the beauty industry, its longstanding conservatism is still embedded in Korean ideology and continues to influence gender expectations and cultural values. This manuscript reviews the most common surgical procedures performed in Korea and investigates the origin of modern Korean beauty standards. Plastic surgery consumption in South Korea will be analyzed by evaluating the influence of imported Western appearance ideals on surgical enhancements as well as examining the modern-day woman's adherence to the traditional norms of femininity that are rooted in Korean history. This article also explores counterarguments of self-empowerment and globalization of beauty standards as motivation behind cosmetic procedures in today's society.
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Jasmine Kwak (2021) studied this question.
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