Methods for Determination of Internet Media Funding Models by Observing Its Content

Content of any media resource is closely related to goals the media aimed to reach as wellas to its funding model. Nevertheless, peculiarities of this relationship had not been describedin scientific literature before, especially in the context of Ukrainian informational share of theInternet. Our goal is to indicate and describe these peculiarities, and, on that basis, to form methodsof determination of a funding model for a certain Ukrainian Internet media. We discovered thatthe interdependence between a funding model and its content primarily consists of its orientationtowards financial attractiveness. If there is no such an aim, there can be dysfunction resulting insubsidization. Determination of these subsidies’ origin is usually quite easy, because the stateowned,grant based and crowdfunding media do not tend to hide their funding sources and onlysponsor’s subsidies are usually kept secret.