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July 24, 2026Research in GlobalizationOpen Access

Consumer trust in foreign banking brands in colombia: the role of xenocentric and ethnocentric attitudes

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JAJose Andres Areiza-PadillaDLDavid Andres Londoño-BedoyaKBKarla Barajas-Portas

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Areiza-Padilla et al. (2026) studied this question.

synapsesocial.com/papers/6a883ff8aaaef52b1e4df866https://doi.org/10.1016/j.resglo.2026.100382
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