Product Innovation Activities in Australian Manufacturing Industry

Australian manufacturing industry needs to pay more attention to introducing innovative products if it is to be more competitive in the international marketplace. This paper reports some results of an investigation of new product process activities of Australian manufacturing firms. The aims of the study were to determine the sorts and forms of activities undertaken, their proficiency of execution and the sorts of improvements needed. The result have implications for more informed managerial decision-making to promote successfulproduct innovation.