Expert Analysis: Prospects for the Development of the Internal Tourism in the Region (On the Materials of the Orlov Region)

The purpose of the article is to present a comprehensive analysis of the results of an expert survey, prospects for the development of domestic tourism in the region. Research methods: the empirical basis of this work is the results of an expert survey «The state of the region's infrastructure for tourism development», conducted in April 2021 under a grant from the Federal Agency for Youth Affairs (Rosmolodezh) All-Russian professional competition «Master of Hospitality - 2020». The main factors of increasing the attractiveness of the region for domestic tourism are highlighted. The constraining conditions for the development of domestic tourism in the region have been identified. The authors have structured the factors of stagnation of domestic tourism and identified promising ways to overcome them. As part of the organization of management activities for the development of regional tourism, experts note the need to create an information management body, find and promote the brand of the territory using effective advertising. Experts have identified successfully existing tourist destinations and a high level of the region's potential (its cultural, historical and literary heritage, natural and climatic conditions).