Logistics strategy planning has often been undertaken either as a qualitative overview or as a self‐contained mathematical exercise, considering facility location, facility size and mode of transport. Here, the importance of evaluating the logistics alternatives in parallel with all other business considerations is developed as a standard approach. The role of computerized models for optimization and simulation is shown to be still an important part of the process. The use of the approach is illustrated by a case study considering the logistics of sourcing, manufacture, storage and supply of bulk chemical products throughout the whole of Europe. The alignment of logistics strategy with the business objectives is stressed as a key factor for success.
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Rushton et al. (1992) studied this question.