Transcending the Veil

This work examines how Barack Obama’s speeches and remarks used various rhetorical techniques to strategically maneuver his rhetoric to address racial issues and represent African American concerns. The results of a content analysis of a selection of Obama’s speeches and remarks confirm that Obama and his speechwriters favored the use of statements of color-blind universalism. However, when making certain remarks regarding civil rights issues or perceived racial issues, the pattern shifted, presenting a rare glimpse of the unbalanced representation of African American concerns. These findings suggest that Barack Obama’s speeches and remarks performed double-consciousness; they used universal, balanced, and targeted universalism rhetorical techniques as a genuine, congruent political style for representing African American concerns as a “raced” politician.