International Product Life Cycle: A Reassessment and Product Policy Implications

International product life cycle theory is one of the leading explanations of international trade patterns. Most of the tests to date have been based on U.S. experience. This study examines the theory from the standpoint of a (presumably) follower country. 1975 Israeli and U.S. export and import data were used to test applicability of IPLC theory to Israeli export performance. Marked deviations from theory predictions were found. An analysis of the findings leads to important implications for international marketing planning.