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January 1, 1969Journal of Marketing

Multinational Product Planning: Strategic Alternatives

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Authors

WKWarren J. KeeganVienna University of Economics and Business

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Warren J. Keegan (1969) studied this question.

synapsesocial.com/papers/6a8922a63aa2d8278f760e07 https://doi.org/10.1177/002224296903300110

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