Geopolitical derision of brown matter: Anti-caste/colonial readings of digital rhetorical techniques of raciality cultivated through mockery of open defecation in India on the platform 4chan

This essay disputes emerging common-sense about a new racial slur for Indian people (pajeet). Instead of treating instances of the term used as social scientific data showing increased “anti-Hindu xenophobia” or “anti-South The essay reads discussion for the cultivation of digital rhetorical techniques of raciality, or technical skills in crafting racial fantasies producing racial others as driven by racial nature. The essay argues that “pajeet’s” invention was made possible by 4chans’ cultivation of geopolitical derision, and ritualistic racist mockery of the underdeveloped on digital platforms. Derision (re)produced brown matter tropes which mediate the South Asian subcontinent as “an underdeveloped zone of shitholes containing brown masses driven towards brown objects”. Derision of brown matter produced racial fantasies refracting/enjoying casted/gendered violence to affirm 4chan as community for the digitally developed. The conclusion outlines how the conceptual vocabulary forwarded in disputation implicates future race, rhetoric, and media-oriented scholarship.