Digital food assistance for high need households: user experiences with New York City’s Groceries to Go program

Building on food systems innovations that emerged during COVID-19, New York City (NYC) implemented the Groceries to Go program, which provides monthly grocery credits for online purchases from local supermarkets to NYC Care members with hypertension or diabetes and at risk of food insecurity. We conducted a cross-sectional qualitative evaluation of the program using in-depth interviews and a 7-item post-interview survey with participants who had been enrolled in the program for at least 6 months (N = 51). Data were collected between October 2023 and March 2024. Findings show high satisfaction and perceived improvements in nutrition and mental health, with indications of potential physical health benefits. Participants recommended expanding the number of participating stores, increasing stipends, and allowing in-person purchasing. Overall, funding online grocery purchases may be a viable strategy to enhance food access and nutrition, informing future food policies.