Artificial Intelligence in Hospitality and Tourism Education: Making Sense of a Moving Target

Q: What does this research mean for the field?

Generative artificial intelligence (GenAI) tools are being adopted in college classrooms at an unprecedented pace, necessitating new approaches to hospitality and tourism education. Novelty: ClaimNovelty.INCREMENTAL. Consensus alignment: ConsensusAlignment.NEUTRAL.

Ching-Hui (Joan) Su; Xi Yu Leung; Melissa A. Baker; Arthur Huang

doi:10.1080/10963758.2026.2717235

August 19, 2026Journal of Hospitality & Tourism Education

Artificial Intelligence in Hospitality and Tourism Education: Making Sense of a Moving Target

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Key Points

To examine the rapid adoption of generative artificial intelligence platforms in hospitality and tourism higher education and outline responsive pedagogical strategies.
Synthesized emerging educational trends involving generative AI platforms such as ChatGPT, Gemini, and Claude in university classrooms.
Evaluated instructional practices, curriculum design, and assessment frameworks within hospitality and tourism degree programs.
Identified accelerated adoption of conversational AI platforms across student workflows, shifting baseline expectations for digital literacy.
Established strategic recommendations for curriculum redesign, ethical technology integration, and human-centered skill preservation.

Implication

Educational review demonstrates rapid generative AI integration in hospitality students' classrooms, suggesting an urgent need for adaptive pedagogy.

Abstract

Generative artificial intelligence (GenAI) is being adopted in college classrooms at an unprecedented pace. Tools such as ChatGPT, Gemini, Claude, and a growing list of AI-powered platforms are now...

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Cite This Study

Su et al. (2026) studied this question.

synapsesocial.com/papers/6a895f41ca7ade938187dbd4 https://doi.org/10.1080/10963758.2026.2717235

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Artificial Intelligence in Hospitality and Tourism Education: Making Sense of a Moving Target

Key Points

Implication

Abstract

Discussion

Cite This Study

Artificial Intelligence in Hospitality and Tourism Education: Making Sense of a Moving Target

Key Points

Implication

Abstract

Discussion

Cite This Study

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