New Media Technologies and Radio Broadcasting in Select Radio Stations in Akwa Ibom State

This study examined the use of new media technologies in radio broadcasting in selected radio stations in Akwa Ibom State, Nigeria. The study sought to determine the extent to which new media technologies are used in broadcasting operations, examine their influence on broadcasting practices, and assess journalists’ views on their relevance to broadcast journalism. A mixed-method research design was used, involving survey and in-depth interviews. The study covered 88 broadcast professionals from Radio Akwa Ibom 90.5 FM, Comfort 95.1 FM, Atlantic 104.5 FM, and Planet 101.1 FM. Quantitative data were analysed using frequency tables and Pearson Product Moment Correlation, while interview responses were analysed thematically. The findings showed that new media technologies, particularly social media platforms, the internet, smartphones, online radio applications, and digital editing tools, are frequently used in the selected radio stations. The study also found a very strong and significant relationship between the use of new media technologies and radio broadcasting practices (r = 0.994, p < 0.05). Findings also showed that journalists generally viewed these technologies as useful because they make news gathering and reporting faster, improve audience interaction, enhance programme production, and increase the reach of radio content. The study concluded that new media technologies have become integral to contemporary radio broadcasting in Akwa Ibom State. The study recommended regular staff training and improved investment in digital facilities and internet services to strengthen broadcasting practices.