What does this research mean for the field?

Executives' environmental backgrounds significantly reduce corporate greenwashing by alleviating financing constraints, stimulating green innovation, reducing information asymmetry, and strengthening green cognition. Novelty: ClaimNovelty.INCREMENTAL. Consensus alignment: ConsensusAlignment.NEUTRAL.

What question did this study set out to answer?

To examine how executives' environmental backgrounds influence corporate greenwashing practices and uncover the mediating mechanisms and contextual boundary conditions.

August 22, 2026International Journal of Emerging Markets

Integrity or deception: executives' environmental backgrounds and corporate greenwashing

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Authors

ZSZenglu Song JLJinjing Lu CLChunhua Luo

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Overview

Panel study demonstrates reduced corporate greenwashing among firms with environmentally experienced executives, highlighting executive human capital as key for authentic sustainability.

Key Points

To examine how executives' environmental backgrounds influence corporate greenwashing practices and uncover the mediating mechanisms and contextual boundary conditions.
Analyzed an unbalanced panel dataset of Chinese A-share listed firms covering the period from 2009 to 2023.
Estimated multiple regression models along with mediation and moderation analyses to evaluate behavioral mechanisms and external environmental conditions.
Executives' environmental backgrounds significantly suppress corporate greenwashing by easing financing constraints, promoting green innovation, reducing information asymmetry, and strengthening green cognition.
The greenwashing-inhibiting effect is significantly stronger in heavily polluting firms, non-state-owned enterprises, and firms with higher female executive representation.
External governance factors, specifically rigorous environmental regulation and heightened media scrutiny, further amplify the mitigating impact of executive environmental backgrounds on greenwashing.

Cite This Study

Song et al. (2026) studied this question.

synapsesocial.com/papers/6a895f62ca7ade938187dfe7 https://doi.org/10.1108/ijoem-10-2025-2511

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August 22, 2026International Journal of Emerging Markets

Integrity or deception: executives' environmental backgrounds and corporate greenwashing

View Full Paper

Ask AI

Bookmark

Authors

ZSZenglu Song JLJinjing Lu CLChunhua Luo

Discussion

Member takes

Overview

Panel study demonstrates reduced corporate greenwashing among firms with environmentally experienced executives, highlighting executive human capital as key for authentic sustainability.

Key Points

To examine how executives' environmental backgrounds influence corporate greenwashing practices and uncover the mediating mechanisms and contextual boundary conditions.
Analyzed an unbalanced panel dataset of Chinese A-share listed firms covering the period from 2009 to 2023.
Estimated multiple regression models along with mediation and moderation analyses to evaluate behavioral mechanisms and external environmental conditions.
Executives' environmental backgrounds significantly suppress corporate greenwashing by easing financing constraints, promoting green innovation, reducing information asymmetry, and strengthening green cognition.
The greenwashing-inhibiting effect is significantly stronger in heavily polluting firms, non-state-owned enterprises, and firms with higher female executive representation.
External governance factors, specifically rigorous environmental regulation and heightened media scrutiny, further amplify the mitigating impact of executive environmental backgrounds on greenwashing.

Cite This Study

Song et al. (2026) studied this question.

synapsesocial.com/papers/6a895f62ca7ade938187dfe7 https://doi.org/10.1108/ijoem-10-2025-2511

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